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TicTaco - Taco Restaurant Brand & Packaging Design

BARQ · for Tic Taco

Tic Taco cup held up in a sunlit roomIntroduction: a loud, playful taco brand built for people who take fun seriouslyTic Taco box of friesHand-drawn food doodle pattern in yellow on purpleTic Taco cups in hand and on a café tableThe cast: The Hot One, The Mild One and The BurritoCharacter stickersTakeaway bag dielineTakeaway bags on the counterTakeaway bag printed with the charactersFood tray dieline: "Why would you flip it upside down"Food trays with fries and nachosTaco holder dielineTacos in their holders, held in handTaco in its holder on a café tableThat's all folks!

TicTaco - Taco Restaurant Brand & Packaging Design

Tic Taco was never built to be a quiet place to eat. It started as a single counter in Karachi. When Ahmed Tabani, the founder, decided to take Tic Taco into its next chapter, the identity had to keep up with the energy that was already in the room. Taking what Tic Taco already was, and giving it a form loud enough to match it.

Client
Tic Taco
Year
2026
Services
  • Brand Identity
  • Packaging